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20. 04. 2020

How to create a perfect store display?

Visual merchandising is the art of creating a store environment where customer feels comfortable. Quant is a great data-based visual merchandising solution linked to logistics processes.


It is not difficult at all if you observe several key principles:

1. It all starts with a good layout.

The store layout must comply with the lakes–forests–mountains rule. Utilize high as well as low display space.

 

2. Colors are the eye-catchers.

Focus on the color matching of products and the POS.

Pleasant color matching will attract customers to the part of the store where you need them.

3. The POS are like road signs that lead customers to certain parts of the store.

Utilize the eye-catching potential of the points of sale.

 

4. Planogram is the key tool.

A planogram helps us arrange products correctly, easily choose the best version.

Thanks to the 3D visualization, it is easy to evaluate the impression the display will give in the store. And if you are not satisfied with what you see, the display can be easily improved by re-arranging the products. 

Thanks to planograms, the flow of customers can be simulated. Alternatively, the number of products needed for a display in individual stores can be quantified easily.

Visual merchandising is the art of creating a store environment where customer feels comfortable and by the way, the customer will follow their eyes... to the checkout counter.

Quant is a great data-based visual merchandising solution linked to logistics processes.